![]() It’s best to have a location that’s central to your target market and has easy entrance and exit points and convenient parking.Ĭustomer service: Customer service is an important facet of how clients and customers view your business because it can make them feel appreciated, heard and respected. Location: Customers value convenience, and where your company is located can impact whether certain consumers choose to purchase your products or services. The ease with which buyers can interact with your products and use them to solve a problem can influence their feelings about your brand, so aim to create products with straightforward, widely accessible language and features that a wide range of users can operate easily. Usability: Customers generally prefer products that are easy to use and have clear directions. When your product or service exceeds expectations, customers feel like they received a good deal, leading to a positive experience that can make them want to do business with your company again. Quality: Product quality can influence customers' perception of your brand. Prices that are too high or too low may detract from the public's perception of your brand, so it’s important to i ncorporate strategic pricing strategies based on market research, competitor practices and your organization’s financial needs. Price: Many consumers prioritize price when choosing between service providers. Delivering consistently positive experiences can build trust between customers and your brand and lead to a loyal customer base. Past experiences: Every interaction a customer has with your brand is an opportunity for you to impact their opinion of your company. Related: 11 Methods for Building Customer Loyalty What influences customer perception?Ĭustomer perception can change based on a variety of internal and external factors, such as: Additionally, customers who value your brand and think highly of it may be more likely to recommend your products or services to others, leading to new sales. By cultivating positive emotions and experiences, you can encourage your customers to come back for repeat purchases. ![]() ![]() Developing a positive relationship with customers can generate more leads and sales, contributing to company success and longevity.Ĭustomer perception can also impact whether consumers are loyal to your brand or switch to your competitors. Related: 7 Psychological Factors in Marketing That Influence Consumer Behavior Why is customer perception important?Ĭustomer perception is important because consumers may be more likely to conduct business with companies they trust. This might mean they make a purchase from your company, purchase from another business or don't buy the product. Reacting: The reacting stage is when customers decide to act. For example, a customer may consider where to eat for dinner by comparing menu prices, distance from their house and the sustainability practices of different restaurants. Organizing: After customers have a sensory experience, their minds organize this information based on their own personal values and beliefs. Sensing: The sensing stage involves customers' physical senses, meaning what they see, touch, taste, hear and feel related to your product or services, such as the music playing in the background at a retail store or restaurant. The customer perception process occurs when customers interact with your brand, products or services. Customer perception can be positive or negative. This includes their thoughts, emotions and opinions related to a brand and its products or services. What is customer perception?Ĭustomer perception refers to how a customer feels about a company. In this article, we discuss what customer perception is and why it's important, review factors that impact it, explain how to improve customer perception for your brand and explore a few ways to measure it. If you want to help improve your company’s sales and assess your audience, it’s helpful to first understand what customer perception is and how it can impact customers’ decisions to purchase your products or services. ![]() Gaining this level of loyalty can provide a business with repeat customers and a positive reputation. Customers often want to conduct business with brands they know and trust.
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